Which type are you?

No two cyclists are alike. The demands and behaviors of cyclists can be very different. Thus, it is enormously challenging to implement adequate measures for all to promote cycling mobility. On the basis of a bunch of different data and a unique mixed-method approach, we could identify and describe four distinct types of cyclists in our research project. The combination of research methods from social sciences, communication studies and data science facilitated a differentiated examination of the very diverse group of cyclists (all details are included in a recent publication by Heym et al. 2020; unfortunately, this paper is available [...]

By |2020-09-18T11:49:34+02:00September 18th, 2020|Update|0 Comments

What makes you cycling?

"What makes you cycling?" was the central question, we posed to participants of this year's Raddialog (participatory community event for cyclists, organized by the City of Salzburg). Together with colleagues from another research project (SimpliCITY), we were not only interested in personal feedbacks, but invited participants to slip into the roles of our four personas - Lisa, Heindl, Basti and Margit. Who are they? Based on data from our big cycling survey, which we conducted earlier this year, we identified four distinct types of cyclists with the help of statistical cluster algorithms. The clusters are defined by data on [...]

By |2019-11-08T08:45:08+01:00November 8th, 2019|Update|0 Comments

Having the finger on the pulse of cycling

After multiple inputs from the workshop in Wals-Siezenheim, we moved to the city of Salzburg for another citizen workshop on cycling. The lively workshop took place at the neighborhood service center Lehen. Bernhard Zagel from Z_GIS and Günther Innerebner from Helios challenged the participants to take different perspectives on cycling. Depending on various pre-defined types, the respective relation to cycling and the the city were estimated. The aim of the workshop was to detect behaviour patterns and to identify relevant indicators, which are going to fuel a large, subsequent survey among citizens in Salzburg and Wals-Siezenheim. [...]

By |2019-04-11T08:45:56+02:00January 25th, 2019|Update|2 Comments