What makes you cycling?

"What makes you cycling?" was the central question, we posed to participants of this year's Raddialog (participatory community event for cyclists, organized by the City of Salzburg). Together with colleagues from another research project (SimpliCITY), we were not only interested in personal feedbacks, but invited participants to slip into the roles of our four personas - Lisa, Heindl, Basti and Margit. Who are they? Based on data from our big cycling survey, which we conducted earlier this year, we identified four distinct types of cyclists with the help of statistical cluster algorithms. The clusters are defined by data on [...]